Scib Paints Celebrates its annual event with its success partners
In an elegant business environment and a very cultured Indian Theme, Scib Paints, one of Egypt’s leading Paints companies held its annual event.
The event was held commemorating 10 years of Scib being a member of Asian Paints group, India’s leading Paints Company.
It is worth mentioning that Scib paints has been operating in Egypt for more than 30 years and has been a major partner in many of Egypt’s mega projects. Over the years, Scib has always offered its customers first class products, enabling the company to gain the love, respect and trust of consumers. The Company’s shareholders attended the event: Doctor Khalil Hafez, Ms. Gihan Sednaoui, Mr. Mostafa Ali Moussa, Ms.Yasmin Khalil Hafez and Ms. Olfat Zayed.
Scib top management welcomed guests and gave a few speeches.
In His opening Speech, Mr. Manish Mehra, Company CEO welcomed all the distinguished guests attended the Annual gathering of the trusted partners of SCIB on the occasion of the 10th Anniversary of a highly successful association between SCIB and Asian Paints.
“The times have been tough, but SCIB has been able to consolidate its position as the number 2 company in Decorative Coatings in Egypt. We sincerely thank you for your support, trust and faith in us which has made this possible,” Mehra stated.
He added that SCIB has done well in these challenging times due to the continuous support and spirit of partnership between the company and its dealers.
On the other hand, Eng. Badr Sednaoui, Scib general manager, highlighted the fact that It has been a very fruitful journey for Asian Paints and SCIB since 2002.
Value Sales have increased 15 times during this period and the Production Capacity has gone up almost 10 times. He added that The number of Employees reach around 650, in addition to more than 375 Colourworlds outlets all over Egypt and over 1000 active Retail points as well as We have a fast-growing export market in Libya
The company Sales Manager, Eng. Saad Ihsan took the guests on a journey telling the story of the development of the relationship between Scib and its dealers.
He also explained the different loyalty programs that Scib has been putting together for its dealers as well as the trips, competitions and rewards awarded to dealers with outstanding performance across the years.
Mr. Hany El Belony, Scib Marketing Manager revealed one of the main highlights of the evening: Color Next Catalogue.
Color next is scib’s way to give its customers an additional tool to empower their decision. This catalogue captures the prevailing directions of 2013 home décor and paints to help keep customers up to date with the latest art, style and design movement.
Awarding the winning dealers
The main objective of the Annual event held by Scib Paints is to honor dealers, whom the company considers the partners in success.
The company takes this opportunity to award the dealers who have exceeded expectations and achieved an outstanding performance in different areas, including contests for display and more. The event is held every year with a new theme and an innovative concept.
The event was held at the Fairmont Heliopolis Towers and was attended by more than 1200 people.
The company shareholders and top management were there to welcome invitees and give a few presentations about the company, its performance and its future plans. The presentations were followed by the announcement of the winning dealers in the different contests organized by Scib along the year.
Scib: Starts With You
Out of Scib’s urge to offer its customers a full rich experience by being there for them all the way from the beginning, or as soon as customers start thinking about change, Scib steps in and takes its services and products to the next level. Scib launches its new selling line “Scib: Starts with you”
According to Mr. Hani El Belony, the new selling line for scib is more than words.
It is a commitment and a promise to provide its customers with premium services and décor solutions starting from the minute they initiate change. Scib takes the lead in having an active hotline, ready to receive customers inquiries, in addition to its interactive website equipped with a variety of applications, such as the paint calculator that customers can use to calculate the amount of paint they will need based on the space, to the application that allows you to upload your wall and change its colors to be able to visualize the change.
Taking interaction with customers one step ahead, Scib became even more active in online marketing, especially social networking websites.
Scib now has the biggest paints fan page in Egypt, offering end users more interaction and prompt replies to their inquiries. During the first week of the company aims at becoming more involved in end-user targeted activities by engaging people through interactive media, thus creating its base of fans and brand supports.
Scib intends to pursue this direction on different levels to increase its penetration into the end consumer market.
Scib Facebook Fan page winners
To even engage fans and customers more, Scib launched a competition on its fan page among the members and awarded the first three winners of the competition in the event. The competition created a great deal of interaction between the company and its fans, who were happy to be awarded at the end of the competition period.
The guests enjoyed an elegant evening full of surprises and exiting company news and achievements. They were entertained by super star Ali E Haggar as well as a variety of sound and light shows.
It is worth mentioning that Scib annual event is one of the main highlights of the year anticipated by its dealers and partners.
